Course info

The development of digital technologies including Internet technologies and www have transformed marketing and the way the businesses communicate and engage with stakeholders; but most important customers. This digital marketing course provides undergraduate students with theories, practices and examples associated with digital marketing. This course will also provide participants with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.. Last but not least, The course covers topics like – digital marketing environments, relationship marketing by using digital platforms, and managing effective digital marketing channels.